{"id":50836,"date":"2025-12-15T04:04:26","date_gmt":"2025-12-15T10:04:26","guid":{"rendered":"https:\/\/nelson.wisc.edu\/the-commons\/?p=50836"},"modified":"2026-03-13T15:16:47","modified_gmt":"2026-03-13T20:16:47","slug":"amintas-brandao-every-pixel-tells-a-story","status":"publish","type":"post","link":"https:\/\/nelson.wisc.edu\/the-commons\/amintas-brandao-every-pixel-tells-a-story\/","title":{"rendered":"Every Pixel Tells a Story"},"content":{"rendered":"\n<p class=\"gb-text drop-cap\">Amintas Brand\u00e3o Jr. started mapping roads in the Amazon as an intern. It was 2003, and he was working at Imazon, a Brazilian nonprofit focused on conservation and sustainable development in the Amazon. For four to five hours a day, every day, he would click. Image by image, pixel by pixel, he helped shape one of the very first maps of unofficial roads in the Brazilian Amazon region \u2014 one that included every road not shown on the official maps and covered an area of approximately 1.93 million square miles.<\/p>\n\n\n\n<p class=\"gb-text\">With the available technology, it took nearly one year to accurately map the whole Amazon. But then came Google Earth, then cloud computing, and now, artificial intelligence. \u201cOne year pretty much was reduced to one week of work,\u201d says Brand\u00e3o. As Brand\u00e3o\u2019s career as a researcher in land-change science has grown, it\u2019s done so the largest developments in conservation technology since satellites were introduced. But the crux, he argues, is the same. \u201cEvery pixel tells a story,\u201d he says. You just have to make the connection.\u201d<\/p>\n\n\n\n<figure>\n<figure>\n<img loading=\"lazy\" decoding=\"async\" width=\"1081\" height=\"811\" class=\"gb-media-95ec1751\" alt=\"Brand\u00e3o Jr. gave a talk at the National Museum of Natural History in Washington, DC, about his research in the Amazon. Photo courtesy of Amintas Brand\u00e3o Jr.\" title=\"Brand\u00e3o_Col-Width_1080x810\" src=\"https:\/\/nelson.wisc.edu\/the-commons\/wp-content\/uploads\/Brandao_Col-Width_1080x810.webp\" srcset=\"https:\/\/nelson.wisc.edu\/the-commons\/wp-content\/uploads\/Brandao_Col-Width_1080x810.webp 1081w, https:\/\/nelson.wisc.edu\/the-commons\/wp-content\/uploads\/Brandao_Col-Width_1080x810-600x450.webp 600w, https:\/\/nelson.wisc.edu\/the-commons\/wp-content\/uploads\/Brandao_Col-Width_1080x810-768x576.webp 768w\" sizes=\"auto, (max-width: 1081px) 100vw, 1081px\" \/>\n\n\n\n<figcaption class=\"gb-text\">Brand\u00e3o Jr. gave a talk at the National Museum of Natural History in Washington, DC, about his research in the Amazon. Photo courtesy of Amintas Brand\u00e3o Jr.<\/figcaption>\n<\/figure>\n<\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"gb-text\">Brand\u00e3o\u2019s connection to the Amazon is simple: he grew up there. \u201cI\u2019m from the heart of the Amazon,\u201d he says. \u201cIn the Amazon, I saw all the problems of paving of roads in my childhood.\u201d He wanted to understand the systems and processes behind these land-use changes. While earning a bachelor\u2019s in environmental engineering, he focused in on how technology can offer solutions to the Amazon\u2019s environmental problems.<\/p>\n\n\n\n<aside class=\"gb-element-dd97372a commons-quote quote-left\" role=\"complementary\">\n<div class=\"gb-element-2979623f\">\n<span class=\"gb-shape gb-shape-08a4f953\" aria-hidden=\"true\" role=\"img\"><svg viewBox=\"0 0 96.58 80.22\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" data-name=\"Layer 2\"><path data-name=\"Layer 1\" fill=\"#c5050c\" d=\"M2.2 74.25c14.47-8.81 26.43-21.08 26.43-35.24 0-4.4-1.57-8.18-5.35-9.75l-10.7 9.75C7.55 36.18 0 30.2 0 19.19 0 9.12 7.55 0 19.82 0 34.29 0 43.1 11.64 43.1 27.06c0 23.6-17.3 40.9-37.12 53.17l-3.77-5.98Zm53.49 0c14.47-8.81 26.43-21.08 26.43-35.24 0-4.4-1.57-8.18-5.35-9.75l-10.7 9.75c-5.03-2.83-12.58-8.81-12.58-19.82C53.49 9.12 61.04 0 73.31 0c14.47 0 23.28 11.64 23.28 27.06 0 23.6-17.3 40.9-37.12 53.17z\"><\/path><\/svg><\/span>\n<\/div>\n\n\n\n<p class=\"gb-text gb-text-3f1a5369\"><strong>\u201cRoads are the artery of deforestation.\u201d<\/strong><\/p>\n\n\n\n<p class=\"gb-text gb-text-f74bf45a\">\u2013 <em>Amintas Brand\u00e3o Jr.<\/em><\/p>\n<\/aside>\n\n\n\n<p class=\"gb-text\">That\u2019s how he linked up with Imazon and his map-building internship. His team developed a method using <a href=\"https:\/\/www.tandfonline.com\/doi\/full\/10.1080\/01431160500353841\">Landsat images<\/a> &nbsp;to map, for the first time, all the roads that <a href=\"https:\/\/scholar.google.com\/citations?user=hY0_D0MAAAAJ&amp;hl=en\">weren\u2019t on Brazil\u2019s official maps<\/a>. \u201cDuring my time Imazon, I expanded the mapping of unofficial roads to the whole Brazilian Amazon using satellite images.\u201d He found that more than <a href=\"http:\/\/marte.dpi.inpe.br\/col\/dpi.inpe.br\/sbsr@80\/2006\/11.15.19.47\/doc\/2357-2364.pdf\">90 percent of the Amazon\u2019s deforestation<\/a> occurs on just five kilometers of unofficial roads. \u201cRoads are the artery of deforestation,\u201d he explains. He stayed at Imazon for 15 years researching that connection.<\/p>\n\n\n\n<p class=\"gb-text\">Technology was already changing, so around 2008, he came stateside for a master\u2019s in environmental modeling from Clark University. With new knowledge and connections, he published a number of studies that investigated the impact of deforestation projects in the Amazon \u2014 including the building of the <a href=\"https:\/\/infoamazonia.org\/en\/2016\/03\/10\/report-from-the-amazon-altamira-a-city-transformed-by-the-belo-monte-dam\/\">Belo Monte Dam in Altamira<\/a>, where he was born.<\/p>\n\n\n\n<p class=\"gb-text\">Then in 2015 he read an interesting study. It was a landmark paper that drew the connection between <a href=\"https:\/\/news.wisc.edu\/brazilian-beef-industry-moves-to-reduce-its-destruction-of-rain-forests\/\">deforestation in the Amazon and Brazil\u2019s beef supply chain<\/a>, and it was written by Holly Gibbs, Nelson Institute professor and director of the Global Land Use and Environment (GLUE) Lab. \u201cI came as a PhD student to UW to start collaborating with Professor Gibbs on understanding this connection.\u201d In 2016, Brand\u00e3o entered the Nelson Institute for Environmental Studies\u2019 environment and resources program and joined the GLUE lab.<\/p>\n\n\n\n<div class=\"gb-element-56227fd0\">\n<figure>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1081\" height=\"1081\" src=\"https:\/\/nelson.wisc.edu\/the-commons\/wp-content\/uploads\/Brandao_Col-Width_1080x1080.webp\" alt=\"Brand\u00e3o Jr. with his wife and daughter. Photo courtesy of Amintas Brand\u00e3o Jr.\" class=\"wp-image-50973\" srcset=\"https:\/\/nelson.wisc.edu\/the-commons\/wp-content\/uploads\/Brandao_Col-Width_1080x1080.webp 1081w, https:\/\/nelson.wisc.edu\/the-commons\/wp-content\/uploads\/Brandao_Col-Width_1080x1080-600x600.webp 600w, https:\/\/nelson.wisc.edu\/the-commons\/wp-content\/uploads\/Brandao_Col-Width_1080x1080-300x300.webp 300w, https:\/\/nelson.wisc.edu\/the-commons\/wp-content\/uploads\/Brandao_Col-Width_1080x1080-768x768.webp 768w\" sizes=\"auto, (max-width: 1081px) 100vw, 1081px\" \/><\/figure>\n\n\n\n<figcaption class=\"gb-text\">Brand\u00e3o Jr. with his wife and daughter. Photo courtesy of Amintas Brand\u00e3o Jr.<\/figcaption>\n<\/figure>\n<\/div>\n\n\n\n<p class=\"gb-text\">After earning his PhD, Brand\u00e3o stayed on with the Gibbs Lab and is now researcher in the group. To investigate the continual land-use changes in the Amazon, Brand\u00e3o has to stay on the cutting edge of conservation, remote sensing, and satellite technology. Even though the <em>tools<\/em> have changed greatly in his lifetime, the imperative hasn\u2019t. AI has greatly accelerated the rate at which <a href=\"https:\/\/www.mdpi.com\/2072-4292\/14\/15\/3625\">mapping the Amazons\u2019 roads<\/a> \u2014 and thus tracking and stopping deforestation \u2014 can happen. So, what now? \u201cThese techniques \u2014 maps, tables, figures \u2014 are simply tools. Like a hammer to a nail, they serve as instruments to confront a challenge. In the end, what matters is not the tool itself, but the problem it helps us solve,\u201d he says. \u201cAI may sound sophisticated, but it is only a tool. The real task is to understand the problems \u2014 and the challenge lies in using AI to address them effectively.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Waze for Cattle<\/h2>\n\n\n\n<p>Part of Brand\u00e3o\u2019s PhD was the creation of a new way to connect his road mapping with cattle traceability. \u201cYou know Waze, that app?\u201d he asks, referring to the community-driven navigation app with real-time data. \u201cIt\u2019s kind of the Waze of cattle.\u201d With his methodology, you can track herd flow by kilometer, which shows you whether or not the herds are coming from deforested properties. \u201cFederal police, sanitation agencies, and other agencies could use my map in the future \u2026 to put strategic checkpoints on the roads with the more density, more flow of unofficial cattle from deforestation.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Forging International Connections<\/h2>\n\n\n\n<p>Through his prior work at Imazon and other Brazilian connections, he helped the Gibbs Lab connect with a group of Brazilian federal prosecutors. \u201cNowadays, the Gibbs Lab is part of a technical working group that is giving support to these Brazilian federal prosecutors to combat the illegal deforestation in the cattle sector in the Amazon.\u201d (In fact, one Brazilian prosecutor has since joined Brandao in seeking a degree from the Nelson Institute. <a href=\"https:\/\/gibbs-lab.wisc.edu\/Erich_Masson.html\">Erich Masson<\/a> is currently working towards his\/her master\u2019s degree in environment and resources.)<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Paying it Forward<\/h2>\n\n\n\n<p>It\u2019s been about 10 years since Brand\u00e3o left Brazil \u2014but every day since then has been spent making a direct, positive impact on the communities he calls home. In fact, that was his whole drive for earning a PhD. \u201cI was fortunate to meet the right people throughout my career, such as <a href=\"https:\/\/imazon.org.br\/imprensa\/reconhecimento-internacional-pesquisador-do-imazon-no-topo-dos-cientistas-mais-citados-do-mundo\/\">Dr. Carlos Souza Jr.<\/a> and <a href=\"https:\/\/gibbs-lab.wisc.edu\/holly-gibbs.html\">Dr. Holly Gibbs<\/a>, and to give back the knowledge I\u2019ve gained by applying it to challenges that truly matter to my country.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Threenager<\/h2>\n\n\n\n<p>Brand\u00e3o\u2019s journey to the Nelson Institute wasn\u2019t just about furthering his own education, or even improving lives in his home country: it was to secure a limitless future for his daughter, who\u2019s now three. \u201cShe\u2019s a <em>threenager<\/em>,\u201d he laughs. \u201cI come from the textbook story of hardship \u2014 a poor country, a poor family, all of it. I\u2019m deeply grateful that, through education, I now have the chance to give her the opportunities I never had.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amintas Brand\u00e3o Jr. works daily to protect and preserve his community \u2014 even though he\u2019s thousands of miles away.<\/p>\n","protected":false},"author":4,"featured_media":50969,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[36,58],"tags":[46,60],"post_template":[],"class_list":["post-50836","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conservation","category-tech","tag-alumni-in-focus","tag-winter-2025"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amintas Brand\u00e3o Jr.: Every Pixel Tells a Story | The 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