Web & Digital Communications Specialist

Xerces Society

  • Full-Time
  • Remote
  • Application deadline: 2022-05-09

We are committed to creating a more diverse workforce that is welcoming to all employees and the communities we serve. As part of the application process, please be prepared to answer a brief essay question (1,000 characters or less) in which you describe some ways you might help Xerces collaborate with diverse audiences or historically excluded communities in this role.

Xerces is happy to provide accommodations for the job application process if needed. If you need an accommodation to complete the job application process, please email reasonable.accomodation@xerces.org.

Come join a growing team of conservation professionals at the Xerces Society who are dedicated to protecting some of the world’s most important animals. We are seeking a Web & Digital Communications Specialist to join the communications team and steer an effective and accessible digital presence.

At Xerces, we harness the knowledge of scientists and the enthusiasm of the public to implement conservation programs. We take action by helping farms and public agencies develop conservation plans for pollinators and beneficial insects, producing ground-breaking publications on insect conservation, training thousands of farmers and land managers to protect and manage habitat for beneficial insects, protecting endangered species and their habitat, and engaging the public to raise awareness about invertebrates found on farms, forests, prairies, deserts, streams, wetlands, towns and cities. Our methods focus on habitat conservation planning, education, scientific analysis, advocacy, and applied research to conserve invertebrates, such as bees, butterflies, mollusks, and fireflies.

What You’ll Be Doing

The Specialist will spearhead work with the Xerces Society’s website and social media channels to build a strong digital community through content maintenance and design strategy. We seek applicants with prior experience managing a Content Management System (CMS) website, analyzing user experience data, initiating and leading effective digital projects, reporting on current and planned strategies, and effectively managing multiple projects. Ideal candidates for this position should be multimedia savvy, possess excellent writing skills, be able to steer Xerces’ digital narrative and drive effective digital campaigns.

Essential Duties and Responsibilities

Reporting to the Director of Communications and working as a team with Xerces staff and contracted web developers, the Specialist will:


  • Gather program and user requirements to create new or updated web pages and mini-sites that meet industry best practicesand the functional requirements of users.
  • Analyze user experience data, UX/UI, SEO, and navigation to identify and execute efficient website content and design improvements.
  • Prioritize deployments of new features and functionality and oversee completion with Xerces’ contracted website developer.
  • Ensure that web content and functionality comply with current best practices and standards including Section 508, WCAG, and IT security requirements.
  • Provide support and guidance to other Xerces staff serving as content authors and contributors, including training on Drupal content editing and periodic consulting on the development and maintenance of Xerces-affiliated program websites (e.g. westernmonarchcount.org, bumblebeewatch.org, beebettercertified.org).
  • Coordinate annual audit and content review of xerces.org content to ensure accuracy.
  • Stay abreast of trends in digital communications and federal requirements.
  • Maintain and grow Drupal expertise.
  • Effectively communicate concepts in writing and visually via mockups and wireframes.

Social media

  • Maintain and execute social media content calendar of both original and staff-contributed content.
  • Implement and manage boosted post social media campaigns, including budgeting.
  • Develop a social media and user engagement plan based on user data.
  • Respond to online inquiries and comments in a timely and accurate manner, maintaining Xerces’ social media standards.


  • Provide input on the development of digital communications strategy, policies, governance, and other digital communications matters.
  • Produce digital media images and graphics.
  • Write, edit, proofread and fact-check copy for brand, tone, audience, consistency and accuracy.
  • Perform fact-checking and accessibility testing/remediation before putting any content into production.
  • Other duties as assigned.

Knowledge, Skill, and Experience


  • At least 2 years of CMS website content management experience (Drupal preferred), including user analysis and accessibility standards.
  • At least 2 years of experience and demonstrated success in the digital communications field, or demonstrated truly equivalent knowledge, skills, and experience.
  • Understanding of web analytics and broad knowledge of digital best practices (SEO, UX/UI, navigation, social media).
  • Strong proofreading, written, verbal and visual communication skills.
  • Ability to identify, research, and solve problems and attention to detail.
  • Project management skills and demonstrated ability to work on multiple projects simultaneously, delivering on time and under budget.
  • High speed home internet access required for remote work. Note that if the Specialist lives in the Portland, Oregon metro area it may be an option to work from our office if that is needed / preferred.


  • At least 2 years of social media marketing experience or equivalent content marketing.
  • Graphic design skills strongly desired.
  • Demonstrated ability to interpret complex scientific or technical information accurately and effectively for general audiences.
  • Strong computer skills including MS Office; Adobe Creative Suites; CMS.
  • Java, HTML, CSS, Dreamweaver programming experience a plus.



  • Bachelor’s degree (or higher) in Communications, Marketing, Information Sciences, or related field. An additional four years of applicable work experience may be substituted in lieu of a bachelor’s degree.
  • Must have current authorization to work in the United States with any employer. Visa sponsorship is not provided for this position.

For more Information

For more information on the Xerces Society and our programs, please see our website


All applications must be submitted via our application website

To apply for this job please visit bit.ly.